As you're running your own business, you are essentially two people:
1. The worker.
The one doing the work - coaching, designing, your VA tasks...
You do the work you get paid for (just like an employee)
2. The CEO.
You're also the boss.
You are the decision maker, the one that needs to decide what the worker is supposed to do, you're taking all the risk, you're the one that grows and scales the company.
Worker mode and CEO mode are two very different roles in my business.
When I'm in worker mode, I work through my tasks for the day.
Coaching calls, creating content and course materials etc.